When creating a logo, you need to have more than just your logo. When you think about it, it’s a little like cooking. You have to follow the recipe and have all the right ingredients. In addition to the logo, make sure your designer provides the following “ingredients”:
– PMS Colors
- Vector files – .ai, .eps, .pdf
Now you’re probably asking why you would need a vector file. A vector file is used to ensure that your artwork is scaled. Whether you want your logo really small like a business card or really large like a billboard, you can do it in a vector file!
- jpeg and .png files
Note that .jpeg has a permanently white background .png does not have a background.
Now that’s Logo Language!