2115 Southend Drive

Charlotte, North Carolina 28203

704.379.7778

info@threelittlebirdsinc.com

2115 Southend Drive

Charlotte, North Carolina 28203

704.379.7778

info@threelittlebirdsinc.com

Third Thursday Tip – Logo Language

Three Little Birds - Third Thursday Tip

When creating a logo, you need to have more than just your logo.  When you think about it, it’s a little like cooking.  You have to follow the recipe and have all the right ingredients.  In addition to the logo, make sure your designer provides the following “ingredients”:

– PMS Colors
– Font
– Formats

    • Vector files – .ai, .eps, .pdf
      Now you’re probably asking why you would need a vector file.  A vector file is used to ensure that your artwork is scaled.  Whether you want your logo really small like a business card or really large like a billboard, you can do it in a vector file!
    • jpeg and .png files
      Note that .jpeg has a permanently white background .png does not have a background.

Now that’s Logo Language!

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